Scratching my head to think of new marketing angles

March 8, 2011

Ah… Here’s one.

We always said that the Brecon Beacons was “Scotland without the midges”. Well, 2011 may well now be the year when that means something.

A number of Scotland based bodies are forecasting that the midge invasion this year will be 800 times worse than usual. And the “usual” is not exactly agreeable.

It isn’t our style to spend too much time thinking about the travails of our competitors, but I can’t help but wonder if this might be the year when visitors begin to foresake Scotland for the equal merits of Wales.

Back to scratching my head. Though not as much as they will up north in the summer.


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